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Any issues or questions no matter how big or small, will be delt with very quickly ensuring we continue moving forward.
My phone is always on - so don’t hesitate to message me





I will get you to check in every week , via the coaching app to make assessments on how the week has gone , and make any changes (if needed) to ensure we keep progressing in the right direction
All check ins will be responded to the same day with a loom video response
The package will include show day attendance, in person check ins to assess visuals and posing, as well as increased online check ins as we get deeper into the prep - to make sure we hit the stage at our absolute best 🏆
In person check ins can also be arranged for athletes in off season

Your nutrition plans, whether that be meal-based or macro-focused, will be crafted around your current food preferences, ensuring both enjoyment and easy preparation.
We optimize your nutrition to hit the right balance of macronutrients and micronutrients to fuel your body correctly and bias nutrient timing techniques for effective fat loss and muscle gain / recovery.

Your training plan is will be designed based on your initial physique assessment and your goals.
This isn't a “one-size-fits-all plan”. Instead, it's a comprehensive program focusing on exercise selection, frequency, rep ranges, tempo techniques and intensifiers to sculpt your physique , improving weaker areas and creating a well-rounded physique.





Each client will be given a bespoke supplementation plan which will include general health, health conditions , supplements specific to a gender needs and supplements based on the specific goal.



Say goodbye to the hassle of scrolling through endless WhatsApp messages / Emails or hard to use Google sheets to find your plans – with the Team Apexx Coaching app, all your essential data is neatly organised and readily accessible.
This isn't just any app; it's a tailored solution designed exclusively for you. Every piece of information is customised, ensuring effortless tracking of your progress and consolidating all your plans in a single, user - friendly / easy to use App.

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Do I have to be a competitor to join team apexx ?No, not at all. Team Apexx is made up of 50% lifestyle clients and 50% contest prep clients. I work with a diverse range of clients, from beginners to advanced competitors. Whether you're aiming to get on a stage or simply working on improving your physique, Team Apexx welcomes individuals at all levels.
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If I compete, will you attend my show ?My aim is always to attend every client show possible , pending on any date clashes etc etc
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What's included in the coaching package ?Exclusive access to the Team Apexx Coaching App - Nutrition plan - Training plan - supplement plans - form analysis video checks - 24/7 WhatsApp support - weekly check ins with video feedback response - education portal - exercise video library And much more… literally everything is covered for you to achieve your goals!
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How often do i get to speak to my coach ?You will have direct access to me via WhatsApp where you can contact me at any time of the day. So you can speak to me as often as you need to with any questions / queries etc etc
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How does the check in process work ?Check ins are once per week on your allocated check in day , you will receive detailed video feedback covering Physique / Training assessment, how the week went, how we can improve and any adjustments to the plan and cover any queries you may have. (athletes + clients training for a specific goal / event will get more frequent check ins closer to show / event)
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Can I still eat foods I enjoy ?We offer two approaches - a meal plan where each meal is listed along with food sources and quantities - or a more flexible approach where macros are followed. flexible does not mean the results will differ. I will never ask you to cut out food sources you enjoy - the diet will purely be based around food sources you enjoy to eat (within reason) and set up in a way to maximise results.
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How many times per week do i need to train ?All training plans are bespoke to the individual and tailored to their needs. Training frequency will vary based on your goals and to maximise the results. Training will be structured around your availability to train
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How long will it take me to see results / progress ?This is a results driven process but you get out exactly what you put in - It is not uncommon for my clients to achieve great results within as little as 6-8 weeks. If you give me 100%, you will get 110% from me in return. “Half arsed efforts lead to half arsed result”
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How much does your coaching cost ?All pricing will be discussed on the call depending on your requirements. When we think of a cost, that is usually something that you pay for and get nothing in return, however coaching is something which has the potential to benefit everything aspect of your life from this point onwards.
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What happens if I need to pause or cancel my coaching subscription? Are there any penalties or procedures I should be aware of?I understand life can get busy or circumstances may change. If you need to pause or cancel your subscription, simply inform me 30 days in advance. There are no hidden penalties!








From feeling self-conscious to stepping on stage – ash has transformed my body and my mindset. The expert advice, tailored training plans, and nutritional guidance were game-changers. Now, after much self doubt i managed to place in every show i've competed in, and now we are smashing off season ready for 2024.

Competing at a high level demands precision, and my coach provided exactly that. The meticulous planning, detailed feedback, and strategic tweaks to my training and diet helped me exceed my own expectations in my competitions. I couldn't have done this without Ash. Thank you , the best decision I ever made joining his team.

The attention to detail in my contest prep was incredible. not only did we get my body to a standard I didn't think was possible but Ash also provided unwavering support whenever I needed him. I confidently showcased my hard work on stage, and it all paid off. I’m forever grateful.

Competing in bodybuilding was a lifelong dream. Ash not only helped me achieve that goal but also exceeded my expectations in every way. His expertise, encouragement, and dedication made the entire journey as easy as it could be. Just standing on stage is an achievement in itself , but I managed to win and place in multiple shows.

I couldn’t have stepped on that stage without the guidance and amazing support Ash gives his athletes. His attention to detail is incredible and not only did he transform my physique but also prepared me mentally. I placed higher than I ever imagined.

Working with Ash was the best decision I made to start my prep. His knowledge, support, and encouragement were invaluable as I prepared for my competition. He helped me push past my limits, stay focused on my goals, and bring my best package to the stage. I couldn't have asked for a better coach!

I can't thank Ash enough for helping me in the lead up to my bodybuilding competition. His amazing knowledge in nutrition, and training helped me transform my physique and present it confidently on stage. With his guidance, I was able to achieve my goals and fulfill my dream of competing. I'm forever grateful for the support.

An absolute game-changer for me. With the level of support and guidance, I stepped on stage feeling confident and strong, and we brought the best look and placing I've ever achieved. Thank you for helping, can't wait to do it again.

I've worked with many coaches over the years , and the support from ash was by far the best i've ever had , in terms of the detail in the plan itself and the communication , he prepped me for my show and we won , now are in off season ready to do it again.

Show day support , not many coaches go out of there way to support their clients on the day of there show… ash was there supporting me , helping me when needed and generally just making the whole process a lot less stressful, any one who has competed before know having that person there to keep there head screwed on is key. Very grateful to be part of the team.
As a female , i've never worked with a male coach before until ash, i cannot recommend him enough , his knowledge, understanding and guidance is next level - so when we started my prep i knew i was in good hands, we went on to win and place top 3 in numerous shows . Thank you

Interested in joining the team? Book your free consultation call